Purpose is More Important Than Ever

I was struck by a recent Gallup study that found a high level of unhappiness among Gen Z, with purpose being a driving factor. It's evident that purpose holds significance across all generations in the workplace. It is more important than ever to focus on purpose when leading those who are newer to the workforce. According to Gallup’s Q12 engagement survey, one of the key engagement factors (question 8) is feeling that “the mission or purpose of my company makes me feel my job is important.” Aligning to the organization’s purpose is only one part of the equation. The other part is how the organization supports each individual in achieving their personal purpose. This is a crucial part of the leader’s role.

So, how can leaders accomplish this? By considering purpose from dual perspectives - clarity and reinforcing impact.

1. Achieve clarity of purpose:

• Understand the organization's purpose. Clearly understand the impact the organization aims to make in the world. Communicate it crisply and effectively to your team.

• Understand each team member's personal purpose. Invite each individual into a conversation focused on what lights them up. Gain clarity on the impact each person aspires to create, their unique talents and strengths, their values, what brings them fulfillment, their motivators, and their learning goals. Examples of personal purpose from my past team members include:

  • Make a difference in the lives of those in need

  • Be a leader in the X industry to create positive change

  • Be the best parent I can be for my children

  • Make high-quality education accessible to all

  • Create innovative technology solutions that improve the lives of people around the globe

  • Help others increase their self belief

  • Bring kindness into the world on a daily basis

2. Consistently reinforce impact with team members:

• Reinforce how team members contribute to the organization's purpose. Show each individual how their efforts contribute to the organization's overall success and make a difference in the lives of customers, colleagues, or the community. This can be done formally when setting performance expectations and providing feedback, as well as informally on a day-to-day basis. For example, take the time to acknowledge how an idea aligns with the organization's purpose.

• Support team members in living their personal purpose. You have the gift of knowing the personal motivation for each person on the team. This should constantly be on your radar as a leader. Be intentional about pointing out the connections you see between their work and their personal purpose. Provide opportunities for skill development, knowledge acquisition, experiences, and exposure that align with their personal purpose. Help team members prioritize time to focus on personal impact outside of the workplace, such as in the community, with family, and on their own well-being and health.

Remember, this approach is essential for everyone, and it holds particular significance for those new to the workforce. Strive to become the leader who leaves a lasting impact on your team members' lives.